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Social Focus reaches the unreachable by empowering migrant communities in the US through multi-platform communication.

Our mission is to amplify the voices of migrant communities in the United States and their regions of origin, primarily around social justice, health, culture, and the environment.

Call to Action

GLOBAL OUTREACH

We have four initiatives

community journalism, focus lab, community marketing and photo contest

Community Journalism

We have a digital, print, and radio media outlet called Peninsula 360 Press (P360), that serves the Latino community in Northern California, primarily in the San Francisco Bay Area, as well as the regions of origin of the migrant communities, particularly in Latin America.

FocusLab

A nod to the use of multimedia to amplify the work of social researchers and community storytellers. Emphasizing the visual aspect of social research and the visualization of data and narratives. Reflecting the idea of echoing the voices and experiences of communities through a focused lens.

Community Marketing

Community marketing for a nonprofit with a social focus would emphasize building a supportive and engaged community around the nonprofit’s mission rather than around a product or service. Here’s how a nonprofit might implement community marketing strategies

Photo Contest

POY Latam was created in 2011 to celebrate excellence in documentary and artistic photography in Ibero-America. It has become the largest in the region. POY Latam is not for profit and seeks to reach the general public through the organization of the contest, exhibitions, workshops and publications.

Our Stories

Fighting for Democracy in Latin America

Migrant stories

Our Team

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Peter Roth

Is a highly qualified executive with many years of experience in the hotel industry as executive and entrepreneur. Having worked and currently working for major hotel groups such as Four Seasons, Hyatt and Jumeirah, in locations such as New York and Dubai and who maintains a network of contacts with major hotel groups and chains, industry experts and travel industry professionals.

Patricio Zaldumbide

Is an exceptionally skilled entrepreneur in the hotel and hospitality industry with a background in banking with many years of experience in finance, development and operations, having managed hotels and restaurants in Ecuador, and having overseen and supervised hotel and restaurant managements as owner and representative of owners.

Christian Thier

Brings a wealth of experience as an international business lawyer, specializing in investment fund projects and managing investment endeavors in both Germany and the United States. With a proven track record in navigating complex legal landscapes, There is well-positioned to guide investors through the intricacies of hotel acquisitions and operations.