We have a digital, print, and radio media outlet called Peninsula 360 Press (P360), that serves the Latino community in Northern California, primarily in the San Francisco Bay Area, although we also provide press coverage in rural areas of northern California, as well as the regions of origin of the migrant communities, particularly in Latin America.

We use collaborative journalism, social research, art, new technologies and print media to communicate and unite communities around social justice, human rights, democracy, health, culture and the environment.

We are a group of migrants of different nationalities, ways of thinking, professions and trades, working in partnership with community organizations, media and businesses.

Media Representation

Social Focus addresses the lack of media representation by bridging information gaps and providing content to platforms such as Peninsula 360Press, which includes print, digital, and radio formats. We also engage directly with communities through our ‘Off-Road’ Community Journalism initiative.

Our pop-up mobile radio program, “Por la libre,” delivers news and information tailored to the specific needs of communities, focusing on critical issues like housing and the struggles of farmworkers. This initiative underscores Social Focus’s commitment to delivering impactful and relevant news to those who need it most.

“Por la libre” is produced in collaboration with Ethnic Media Services, Global Exchange, and Hecho en California. The program airs every Saturday from 1 to 2 PM PST on KIQI Radio 1010AM, which serves the fast-growing Latino community in the San Francisco Bay Area, reaching almost 1.5 million people according to the latest U.S. census figures.

We also broadcast live on KATD 990 AM in Sacramento, California.

In addition to its standard AM frequencies of 1010 and 990, “Por la libre” features a short-range FM transmission from our mobile unit. Our broadcasts are also available live on the internet via the Peninsula 360 Press website, Spotify, and Apple Podcasts. Listen on Apple Podcasts